Blue-chip brand partnerships for a consumer protocol.

The mandate

GDA was engaged to establish the DigitalBits Foundation as the non-profit body responsible for accelerating adoption of the DigitalBits network, and to position it as the leading infrastructure for consumer digital assets.

What was built

The firm built the foundation team and a global network of regional leads, represented the project at institutional and family office events, facilitated exchange listings, and originated the partnerships that gave the network a credible path to consumer scale — including a partnership with AS Roma, executed with the Beckham family office, which was at the time the largest brand activation of its kind.

The outcome

Over $50 million in capitalization introduced directly by the firm, and a further $6 million for a leading ecosystem builder. Network capitalization moved from approximately $10 million to approximately $700 million across fourteen months. Coverage followed in Forbes, CoinDesk, CoinTelegraph, and more than one hundred further publications.

Capitalization introduced

Engagement

Anchor brand partnership