Brand
The GDA Group mark, and how to use it.
For journalists, partners, counsel, event organisers and anyone else who needs to reproduce the firm’s mark correctly. Every asset on this page is downloadable, and the rules beside each one are the rules the firm applies to itself.
Permission to use the mark is granted for factual reference to GDA Group — news coverage, a delegate listing, a transaction announcement, a partner page. Any use that implies endorsement, partnership or a relationship that does not exist needs written permission first. When in doubt, ask; the pressroom answers the same day.
Version 1.0.0 · updated 2026-09-14 · Press contact
The mark
A cube in a hexagon, and the firm’s name beside it.
Two colourways and no third: the mark in #3355D8 on light grounds, and drawn in paper on the firm’s navy. The lockup sets the mark against the name in two weights — GDA bold, Group light — and both are delivered as outline data, so they reproduce without the typeface installed.
Everything below is the mark as this site serves it today. If you have been sent a different GDA mark, this page is the one that is current.
Lockup · primary
The mark and the name, spaced. Use this wherever there is a line’s width for it — letterheads, signatures, delegate listings, navigation.
Lockup · reversed
The same drawing in paper, for the firm’s navy and other dark grounds.
Mark · on light
The mark alone, where the name is already present or will not fit: avatars, app icons, stamps.
Mark · on ink
The mark alone, reversed. There is no third colourway and no monochrome variant.
Using the mark
Clear space is one mark-width, on every side.
Nothing enters it — not a rule, not a page edge, not another logo. Locked up with another firm’s mark, leave two mark-widths between them.
Minimum sizes: the mark at 24px, the lockup at 34px tall. Below that the inner strokes fill in and the mark reads as a solid shape — measured on the ladder below, not estimated.
Never
- Re-draw or re-trace the mark. It is outline data; if the geometry is not the delivered geometry, it is not the mark.
- Re-set the name in live type beside it. The lockup is delivered with the type already outlined, for exactly this reason.
- Stretch, condense, rotate or skew it.
- Recolour it outside the two colourways delivered here, or add a gradient, shadow, outline or bevel.
- Place it on a photograph without a solid field behind it.
- Use it below the minimum beside it.
- Imply endorsement, partnership or a commercial relationship the firm has not confirmed in writing.
Where it stops working
The mark carries three concentric outlines and an internal join. Those are what make it read at a letterhead’s size, and they are what close up at an icon’s.
Measured rather than estimated: below about 24px the inner strokes fill in and the mark reads as a solid shape. The favicon is this drawing at 16px, which is under that bar.
16px ×
20px ×
24px
32px
48px
72px
Colour
Nine tokens, and every ratio computed on this page.
Gold is a scalpel, not a paint bucket: hairline rules, large numerals, active states, the seal. Never a background fill, never a gradient. There are no gradients.
A ratio marked × is a combination the firm does not set. It is shown rather than omitted, so the pairing you were about to reach for is answered here and not three sections further down.
ink
#0B1220
Primary text, and the formal ground
on paper 17.90:1
paper
#FAFAF7
The page
ink on this 17.90:1
white
#FFFFFF
Raised cards
ink on this 18.72:1
mist
#EFEFEA
Sunk bands
ink on this 16.23:1
rule
#D8D8D2
Hairlines and dividers
hairlines and dividers — never text
slate
#5A6472
Secondary text on light grounds
on paper 5.74:1 · on ink 3.12:1 ×
slate-reversed
#8A94A6
Secondary text on ink
on paper 2.92:1 × · on ink 6.12:1
gold
#A8894E
Rules, large numerals, active states, the seal
on paper 3.16:1 · on ink 5.66:1
gold-text
#7A6437
Gold as small text on a light ground
on paper 5.42:1 · on ink 3.30:1 ×
Approved pairings
Every pair the brand may set. A pair that is not here has not been measured and is not approved.
body and headings 17.90:1
body on raised cards 18.72:1
body on sunk bands 16.23:1
secondary text 5.74:1
secondary text on sunk bands 5.20:1
eyebrows and small gold type 5.42:1
hairline rules and large numerals only 3.16:1
body and headings, reversed 17.90:1
secondary text, reversed 6.12:1
eyebrows and numerals, reversed 5.66:1
Refused
Pairs that look reasonable and are not. Each names the token to use instead.
Use slate-reversed instead 3.12:1
Use gold-text instead 3.16:1
Typography
A display serif for what the firm says. A grotesque for how the page works.
Newsreader at 400 with its optical-size axis intact, and Inter across 300–700. Both self-hosted and subset; no third-party font request, ever.
Newsreader carries an optical-size axis, so a caption and a headline are drawn for their size rather than scaled to it. Where neither face is available — a partner’s template, a regulatory filing — set the display face in Georgia and the interface face in Helvetica or Arial.
display · serif 400
Global capital
h1 · serif 400
The firm, and its mandate
h3 · serif 400
Investment Banking
body · inter 400 / 15px
GDA Group operates across private equity, public equity, debt capital, and innovation — advising, investing, and building the technology businesses that reprice established companies.
eyebrow · inter 500 / 12px
Global capital markets
numeral · serif 400, tabular
2016
Downloads
Vector originals, in both colourways.
SVG is the original, because the mark is outline data and a raster copy of it is a copy of one size. The lockups carry the name already converted to outlines, so they reproduce correctly without Inter installed. Transparent PNGs up to 4096px are in the bundle for the places that refuse SVG. If you need a format not here — EPS, or a raster at a specific size — the pressroom will send it.
Everything, as one file
The guidelines, the vector originals and every transparent raster. This is the one to forward.
ZIP ↓Brand guidelines
Ten pages, A4. The mark, its limits, the palette, the typefaces and the terms of use — with both typefaces embedded, so it reads correctly on a machine that has neither.
PDF ↓